Ejercicio Option 2 - Question 2 · Inglés PAU Cantabria Extraordinaria 2025

A. What role do media platforms play in promoting women's sports, and why is it important for brands to use different media platforms?

Solución: Part 1: Media platforms like social media, podcasts, and television amplify visibility and deepen engagement. Part 2: Because different age groups prefer different types of media (older people watch TV, younger people use social media).

B. What are three ways brands can support women's sports, and what are the positive results of these actions?

Solución: Part 1: Enhancing media visibility through partnerships, sponsoring female athletes, and supporting local programs. Part 2: Attracting larger audiences, reducing the gender fan gap, and creating future athletes and loyal fans.

C. What obstacles still prevent women's sports from achieving full equality, and what needs to change to overcome them?

Solución: Part 1: Limited media coverage compared to men's sports and persistent stereotypes. Part 2: Increased investment and representation in mainstream media.