Ejercicio Option 2 - Question 2 · Inglés PAU Cantabria Ordinaria 2025

Option 2. Written understanding.

How artificial intelligence is revolutionizing professional sports

1 Artificial intelligence (AI) is becoming common in sports, in the same way as other technological advances like 3-D motion graphics and high-speed photography. Its ability to analyze vast amounts of data, identify patterns, and make predictions in real time is proving valuable across various aspects of sports. From athletes to coaches and fans to referees, AI is enhancing performance, decision-making, and engagement at all levels.

2 In competitive sports, even the smallest differences can determine the outcome of a game. AI is transforming how athletes train, compete, and recover. It analyzes their movements to provide personalized training plans focusing on areas like speed, endurance, and technique. Coaches can use AI to gain insights into player performance and make adjustments to individual and team strategies. AI also reduces injury risk by recommending optimal training and recovery.

3 AI also plays a role in game strategy. By analyzing past performances and studying footage, AI identifies patterns that may not be visible to the human eye. This allows coaches to adjust strategies during the game and provide recommendations for best approaches to beat the opponent. In sports like football and basketball, AI suggests the best plays based on data, improving chances of success.

4 Sports referees and judges are also taking advantage of AI. The technology is allowing referees to make better calls on the field. In gymnastics, for instance, AI assists with scoring by analyzing athletes’ movements in 3D and comparing them to a database. This helps judges make fairer, more consistent decisions while reducing human error. AI also eliminates bias, ensuring scores are based on data rather than emotions.

5 AI enhances fan engagement too, as it analyzes preferences and behavior, offering personalized content such as articles or merchandise suggestions based on a fan’s previous interactions, ensuring they stay engaged with the sport even off the field. At the 2024 Paris Olympics, AI generated automatic highlight reels, focusing on events fans were most interested in. This technology allows better storytelling and engagement.

6 AI chatbots are improving fan interaction with sports teams. They provide instant responses, offering updates on games, ticket sales, and schedules. This creates a more personalized fan experience and simplifies communication with teams.

7 Sports are a major business, and AI is optimizing performance, marketing, and fan engagement. As AI technology continues to evolve, its influence in sports is expected to grow and bring new improvements to the game.

Adapted from Forbes, August 2024

Question 2 [2 points]

Choose and answer only TWO of the following questions in your own words according to the text.

A.

What are some ways AI helps improve fan engagement with sports?

B.

How does AI assist coaches in making better decisions regarding game strategy? (Mention at least two examples)

C.

What are some ways AI helps improve athletic performance and training?