Ejercicio Short Question 1 · Economia de L'empresa UPF 2011
Tema: Decisió econòmica racional i biaixos · Del examen Final Exam Business Economics - December 2011 (2011)
Enunciado
Short Question 1 (6 points). Consumer rationality and search costs
A buyer walks out of an electronics store after acquiring a specific TV set. When questioned whether that model was the absolute optimal choice on the market, the buyer replies: “I cannot be certain; I simply acquired the first television that satisfied my requirements instead of examining every alternative on display.”
Based on this statement, can we conclude that the consumer is acting sub-optimally from an economic perspective? True or False? Briefly justify your answer.
True
False
Solución
Según los criterios oficiales de corrección
Based on this statement, can we conclude that the consumer is acting sub-optimally from an economic perspective? True or False?
Solución: False
Briefly justify your answer.
Solución: Gathering information requires time and effort (search costs). Continuing the search is only optimal if expected marginal benefits exceed marginal search costs; satisficing behavior can be fully economically optimal.
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