Ejercicio 6 - Opción b · Inglés PAU Canarias Julio 2026

b) Celebrities have too much influence on what people buy. Give your opinion.

Solución: In today’s digital age, celebrities have an undeniable impact on consumer behavior. With social media platforms amplifying their reach, many famous individuals dictate what products become popular overnight. In my opinion, this influence has grown excessive and often leads to unhealthy consumerism. First of all, fans frequently buy endorsed items simply to feel closer to their idols or to project a certain lifestyle. Consequently, people purchase clothes, cosmetics, or gadgets they neither need nor can afford. Marketing companies exploit this admiration, transforming celebrities into walking advertisements rather than genuine endorsers. Furthermore, this trend disproportionately affects young people, who are particularly vulnerable to peer pressure and idealized images. Instead of evaluating products based on quality or necessity, consumers blindly follow trends promoted by influencers who are often paid millions for their promotions. To conclude, while celebrity marketing is an effective business strategy, consumers should learn to be more critical. We must make purchasing decisions based on personal needs rather than celebrity endorsements.