Ejercicio Texto 2 - Cuestiones 1 a 4 · Inglés PAU Asturias Extraordinaria 2023

Texto 2

Influencers

In general, an influencer is anyone who earns money by influencing other people's buying habits. Becoming an influencer requires you to work hard to establish yourself as an authority or expert in your field. This way, the industry may turn to you for your opinions, knowledge and even advice. It is important to note that an influencer does not need to be known on a large scale, such as a big celebrity. 'Micro-influencers', who have less than 50,000 followers, can be extremely successful.

A lifestyle influencer can be anyone, and all they have to do is simply document their daily life. Lifestyle influencers dedicate themselves to posting a wide variety of content, from a new diet they are trying out or a trip to Disney with their kids to the benefits of yoga. Lifestyle influencers attract their audience with their unique style and beautifully photographed content. As a result, these influencers create something invaluable, trust with their followers, and thus build a community of thousands of people that also hope to imitate their lifestyle. Followers listen to these lifestyle influencers when they recommend products – their favourite headphones, a soft drink or protein bars –, things that are part of their lifestyle. A social media influencer communicates with people who follow them on online platforms, such as Instagram, YouTube and TikTok, and influences their purchasing decisions in exchange for payment from the brands they promote. An Instagram influencer, for example, may post content on the social media platform supporting a fashion brand, earning a commission for any followers who buy from the brand based on the influencer's recommendation. Influencers make money in a variety of ways. One of the top ways influencers make money is by creating high-quality sponsored content posts; brands pay influencers to advertise products and services on their social media pages. This sponsored content can appear in an Instagram reel, a Facebook post or a YouTube video. Many influencers have accumulated followings large enough to market their own products. For example, a fashion blogger may develop their own clothing line, either by designing their own clothes and accessories or by collaborating with a designer to co-create product lines. This is an increasingly popular way for influencers to earn lots of money.

Cuestiones del Texto 2

Do not copy literally from the text. (1 punto por respuesta = 4 puntos)

1.

What is the fundamental condition that someone who wants to become an influencer must have? Why?

2.

What is a lifestyle influencer? How and why do they gain followers?

3.

How do influencers make money?

4.

List four products mentioned in the text that you could buy on the recommendation of an influencer.