Ejercicio B.3 · Inglés PAU Madrid Extraordinaria 2022

TEXTO B

The Rise of the ‘Granfluencer’

Over the past decade, social media platforms like Instagram, TikTok and YouTube have rapidly grown in importance. According to a recent report, more than 45% of the world's population is tapped into social media. Within this large number, there's a common misconception that most people posting, liking, and commenting on social feeds are twenty-somethings and younger. The truth is, many seniors have broadened their horizons when it comes to technology. According to a research study, the percentage of adults aged 65 and older who used social media grew from 3% in 2005 to 45% in 2021.

Some seniors have even become ‘granfluencers’, and people of all ages can't get enough of their content. Granfluencers are senior influencers who know their way around social media and use their popularity to make money (snapping pics, recording videos, and learning the art of selfies). This group also engages in leisure tasks that do not generate income, such as tech and travel, working out and dining out, all while sharing on social media.

The added bonus with granfluencers is that there's immense value in their wisdom and life experiences, filling the need of audiences that seek out content that encourages diverse voices and makes them feel good. After all, what's more heart-warming than a grandma enjoying a product she loves or having fun with the latest TikTok challenge? There are quite a few seniors sharing their authentic voices in the social space these days — some of the best-known granfluencers include 92-year-old performance artist Helen Ruth Elam and and 75-year-old Joan MacDonald, who is a health and fitness influencer. Women aren't the only ones boosting ratings and capturing hearts, though: Nicky Elliott is a lively and entertaining man who helps people enjoy and learn sign language through music.

Adapted from “How Granfluencers Are a Growing & Positive Influence for Us All,” Resort Lifestyle Communities, September 9, 2021. <https://rlcommunities.com/blog/how-granfluencers-are-a-growing-positive-influence-for-us-all/>

B.3.- Find the words in the text that mean: (Puntuación máxima: 1 punto)

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